10+ Google Analytics Tools & Add-ons


Simplify your work with Google Analytics when testing setup, reporting or exporting the data.

Testing Add-ons

  • Google Analytics Opt-out Browser Add-on — Blocks GA tracking of your computer.
  • Google Analytics Debugger — Test & debug GA code (output to browser console). Chrome browser only.
  • WASP.Inspector — Test & debug several types of codes (incl. GA, GTM, Adwords, Facebook etc.) Chrome browser only.
  • Google Tag Assistant — Test & debug Google services codes (GA, GTM, Adwords, …). Chrome browser only.
  • Event Tracking Tracker — Tracks all GA events and shows in easy-to-read table. List persists even when going to another webpage Chrome browser only.
  • Ghostery — Shows all types of 3rd party codes in a website a option to block then all or one-by-one.
  • BuiltWith — Another spying tool. Shows not just all types of 3rd party codes but much more like server platform, programming language, content management system used etc.

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Numbers or nonsense?


“Set up the measuring and we will base our decision upon its outcome.”

Logical, isn’t it? The trouble is that single numbers must be read within a certain context, so they can actually make some sense instead of just being confusing.

The majority of the online tools which are able to monitor the behavior of a website’s users offer some wonderful tables and occasionally some graphs. Thus we find it senseless to pay someone to analyze this data and to deduce the consequences and make conclusions.

Why does this not necessarily have to be true? See the examples below.

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